Why does the business side zone-out when they hear the term "big data"?
pcalento 46 weeks ago
Matt Assay on ReadWriteWeb makes an interesting comment about a recent Gartner study: ""When Gartner asked what the biggest Big Data challenges were, the responses suggest that for all these companies plans to move ahead with Big Data projects, they still don't have a good idea as to what they're doing, and why."
Perhpas this is a vocabulary issue. How do you explain Big Data to a decision maker that doesn't understand or want to the tech behind Big Data?
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