Does the use of Unicode symbols in emails improve the success of email marketing campaigns?

tganley 2 weeks ago

One piece of advice I heard recently was to use Unicode symbols (examples: http://copypastecharacter.com/) for email marketing campaigns to make the emails stand out and get noticed. Has anyone tried this, and if so, have you noticed a difference in the campaign, for better or worse?

Tags: email marketing, Unicode

Topic: Business

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jimlynch 2 weeks ago

I have no idea, but here's a list of unicode characters:

http://en.wikipedia.org/wiki/List_of_Unicode_characters

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dthomas 2 weeks ago

I personally think it is a bit of a gimmicky tactic, but I could see how it could possibly increase engagement, in a “what is that” sort of way. I seriously doubt it would cause a significant increase in engagement or click through rates. Even if there is an increase, I suspect it would be fleeting as the technique is used more often.

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