How is author rank used in SEO?

landon

One of the newer variables that I’ve heard of in SEO is author rank, which is apparently quite important in the newest Google search rankings. How do you take this into consideration for SEO purposes?

Topic: Business
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jimlynch
Vote Up (9)

Nobody knows just how much it plays into SEO. Google has not made it clear, but there has been quite a lot of speculation about it.

Here's an article with some information about it:

http://www.searchenginejournal.com/seo-in-2013-the-rising-influence-of-a...

"PageRank has long been the standard high-level metric used to identify the relative quality of a Web page. There is arguably limited value in using PageRank as a quality metric over the last few years, but it can still be meaningful in conjunction with other quality metrics (i.e. domain authority, page authority, etc.)

In 2013 a new quality metric will take the spotlight when it comes to page quality and search engine ranking. This metric is affectionately known as AuthorRank (or Agent Rank, according to Google’s patent).

Here’s why AuthorRank will help reshape SEO in 2013:"

landon
Vote Up (6)

Thanks guys, great info. 

geraldo
Vote Up (5)

It's now possible to prove Google that you're the owner of content by using email verification. See the page support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986 Your name should appear in a byline below your content and you can link your name to your about page if you want. Your author name must be the same as your Google profile name. On your content page also link to your Google profile and to any Google pages you might have. What happens is that, if you create good content and many articles, after a few months Google will start recognising it, and your content will start to rank above others. More explanation on http://weloveourhost.com/seo.html

Christopher Nerney
Vote Up (5)

I think it's too early to tell. Here's what Search Engine Watch says:

 

"Over time, [data from content] can be potentially used to measure which authors write stuff that draw a very strong response (links, social shares, +1s, comments) and give them a higher "Author Rank" (note that Google doesn't use this term, but those of us in the industry do). ...

"That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters."

Reetha123
Vote Up (4)

SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.The basic process involves page rank evaluating all of the links to a particular web page. Page rank indicates the importance of a website in the eyes of Google. It is the system that Google showing the most relevant results to the searcher.Higher rankings also means greater exposure because when a website ranks  in the top positions it gets more links, more visits and more social media mentions.

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