How do you manage social media at your company?
We have very little social media presence up to this point, a rarely updated Facebook page, and a moderated comment section on our website. I'm not saying that's ideal, but on the other hand it's pretty easy to manage. There was a recent decision to expand our social media presence pretty dramatically, but my concern is that it looks like, because it involves computers, the general opinion is somebody that's an IT guy should deal with it. We aren't a huge company, and I can understand that management wants to just check the box on the to do list, but I think this should be done by marketing, or perhaps even HR. In a smaller company, we wear multiple hats, but frankly IT isn't filled with people who are familiar with the day to day business functions of the company. We "just" make stuff work. How do you manage social media in your organization?
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