How does "gamification" provide benefits to businesses?
One of the buzzwords that is being thrown about quite a lot recently is "gamification." I don't really understand how it is something that could provide a benefit to businesses, but maybe I don't understand the concept fully. I mean, sure, it would be great if everyone's work life was all milk and cookies, but isn't an effort to make work "fun" (which is what I understand to be the core concept of gamification) both a waste of resources and ultimately futile. In my mind, you are either doing something you like or at minimum find tolerable, or you are not.