How much difference will it make that Thorsten Heins has been named the new CEO of RIM?


RIM has been struggling for a while now, and at least in the US, facing declining market share. Service interruption issues and a limited product line have not helped RIMs standing in the business community, the traditional foundation of the company's customer base. Is naming a new CEO enough to make a difference and turn around the company's fortunes?

Topic: Business
Answer this Question


2 total
Vote Up (17)

Unless he turns out to be another Steve Jobs, I doubt it will make much difference in the short term. Over the longer term perhaps he will be able to make enough changes that the company will progress beyond where it is right now.

I think the only thing we can really do is sit tight and watch what he does. They need a viable long term strategy for growth and product development. Hopefully he'll be able to deliver on that and give the company a strategic road map for success.

Time will tell.

Vote Up (17)

It is a start, at least.  But the problems at RIM are not going away anytime soon.  On the positive side, Blackberrys are in great demand in some countries, particularly in the Middle East and Southeast Asia.  Also, Blackberry still has a niche in the business market because of the company's long time focus on the security of its platform and email service.  On the negative side, as was pointed out in the question, RIM has been steadily losing market share in the US, and has little new to offer in the near future.  RIM's efforts to break in to the tablet market have not been successful, and hurt their bottom line.  Multiple service outages over the past year has also damaged RIMs reputation as a stone reliable provider of business oriented email and messaging services.  It's going to take more than a new face to change these fundamental issues.  There needs to be a real shift in RIMs business model if the brand is going to regain it's luster.  Much like Palm before it, RIM remained stagnant in a market niche that it carved out for itself, then watched as other companies with more innovative approaches and marketing took away market share.  

Ask a question

Join Now or Sign In to ask a question.
Customer experience experts share their tips on how businesses can keep customers happy and coming back for more.
We asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.
Ecommerce, Web analytics and design experts share their tips on how to tell if your Web or ecommerce site needs fixing and how to improve it.
Forced into an arranged marriage of sorts, the CIO and CMO are trying their best to make things work. Still, disagreements arise. One out of four CIOs believe CMOs lack the vision to anticipate new digital channels, while many CMOs say CIOs lack the urgency needed to respond to shifting market conditions.
Those Normal 3D printed earbuds we looked at a few weeks ago have some competition, and OwnPhones are wireless (and of course, more expensive).
The cable giant’s attachment to its subscribers is getting downright creepy
Only six weeks after its release, Apple’s new programming language appears to already be on its way to replacing Objective-C
The recent release of Ubuntu 14.04 Long Term Support/LTS (Trusty Tahr) proves to us once again that it doesn't matter if you're Oracle, Microsoft, or Canonical: Bringing a fleet of products into new release revision synch is tough.
Will we see anything sillier than a Kickstarter campaign to make potato salad? Wait, don’t answer that
The spy accusations between the US and China are screwing up the deal.
Join us: