How would you rate Tim Cook's first year as CEO of Apple?


It's been a year since Steve Jobs turned the CEO position at Apple over to Tim Cook. What do you think about his first year in that position? Has he been up to the challenge? What has he done right/wrong?

Topic: Business
Answer this Question


2 total
Vote Up (14)


As an earlier answer noted, being the guy that has to replace Steve Jobs is a pretty big challenge.  I think he has done ok, though.  Honestly, I think the best thing he has done is handle the controversy over working conditions at FoxConn.  Apple didn't just shrug and mumble platitudes, they actually helped improve working conditions and wages there, at least according to some reports I have read.  Not sure if they took down the anti-suicide nets yet, so it still might not be THAT great.  :-0


There was a good article about what Cook could do in the next year over at Ars.


Vote Up (12)

So far I think he's done a good job, considering the shoes he had to fill. He's gotten quite a lot right, and not much wrong that I can see.

However, Apple is still executing on the product plans left behind by Steve Jobs. We won't really know how good a CEO Cook is until after 2015. By then Apple will need to move past whatever products Job put into the pipeline.

So I think the jury is still out on Cook, and will be for some time.

Ask a question

Join Now or Sign In to ask a question.
The venerable GNU compiler wins the ACM’s Programming Languages Software Award while simultaneously coming under fire from the Linux creator
The company and the buyer, Globalfoundaries, are too far apart on price, but the deal is not dead yet.
In happier news, next week your PS4 will be able to play 3D Blu-rays, and why that matters.
Be sure to show your sysadmin how much you appreciate him or her today - but keep it sane
Customer experience experts share their tips on how businesses can keep customers happy and coming back for more.
We asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.
Ecommerce, Web analytics and design experts share their tips on how to tell if your Web or ecommerce site needs fixing and how to improve it.
Forced into an arranged marriage of sorts, the CIO and CMO are trying their best to make things work. Still, disagreements arise. One out of four CIOs believe CMOs lack the vision to anticipate new digital channels, while many CMOs say CIOs lack the urgency needed to respond to shifting market conditions.
Those Normal 3D printed earbuds we looked at a few weeks ago have some competition, and OwnPhones are wireless (and of course, more expensive).
The cable giant’s attachment to its subscribers is getting downright creepy