What is the most effective social media tool for connecting businesses with customers?
owen 1 year ago
Has there been any research that indicates the effectiveness of using different social media networks? I know Facebook is largest, for example, but is it more effective at reaching people than Twitter (for example)? Also, how do you measure the impact of social media on a business? A Facebook like is one thing, but it doesn't necessarily equate to someone spending their money on your goods/services.
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