What’s the best way for a SMB to perform website usability testing?


For a small business with a limited budget, what would be a good way to go about usability testing for a new website?

Topic: Business
Answer this Question


1 total
Vote Up (6)

The cheapest and perhaps most effective way may be to invest in some pizza and beer and have some friends over to your house that have never seen your website. Then let them just look around the site and offer comments while you take notes. Keep track of what they like/don’t like, pages that don’t get visited, how easily they navigate the site, etc. The more people you can get to do it, the more insights you will gain, and you probably won’t even spend $100 for it. 


Ask a question

Join Now or Sign In to ask a question.
In happier news, next week your PS4 will be able to play 3D Blu-rays, and why that matters.
Be sure to show your sysadmin how much you appreciate him or her today - but keep it sane
Customer experience experts share their tips on how businesses can keep customers happy and coming back for more.
We asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.
Ecommerce, Web analytics and design experts share their tips on how to tell if your Web or ecommerce site needs fixing and how to improve it.
Forced into an arranged marriage of sorts, the CIO and CMO are trying their best to make things work. Still, disagreements arise. One out of four CIOs believe CMOs lack the vision to anticipate new digital channels, while many CMOs say CIOs lack the urgency needed to respond to shifting market conditions.
Those Normal 3D printed earbuds we looked at a few weeks ago have some competition, and OwnPhones are wireless (and of course, more expensive).
The cable giant’s attachment to its subscribers is getting downright creepy
Only six weeks after its release, Apple’s new programming language appears to already be on its way to replacing Objective-C
The recent release of Ubuntu 14.04 Long Term Support/LTS (Trusty Tahr) proves to us once again that it doesn't matter if you're Oracle, Microsoft, or Canonical: Bringing a fleet of products into new release revision synch is tough.