Why did Google spend a billion dollars on Waze?
MrsMith 1 year ago
Google Maps is already great, and it already shows users the traffic conditions through use of different colors for routes based on congestion/delays. Yet, they spent $1.1 BILLION dollars to purchase Waze (an Israeli mapping company). Sure, a billion bucks doesn't mean the same thing to Google as it does to me, but I’d think even to them it is a tidy sum. What could Waze possibly have to offer Google that justifies the cost?
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