Will Apple selling its products through big box stores like WalMart damage its brand image?
dthomas 2 years ago
I don't shop at Walmart (see documentary "The High Cost of Low Prices" for an explanation as to some of the reasons why), but I needed a new fishing license and the closest place in the area was the sporting goods section at Walmart. I actually did an as-seen-on-TV double take when I walked by a display case filled with Apple products. When I think of Apple, I think of the slick shopping experience of the Apple store. And actual customer service. And a company that at least pays lip service to social consciousness. I do not think Apple=Walmart. In fact I consider the two to be about as different as two huge companies could be. Will selling Apple products at places like Walmart ultimately damage the brand image of Apple, or am I the only one that sees the dissonance in this?
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