What could Apple's new "most important" project be?
Jonathan Ive, correction, SIR Jonathan Ive, Apple's senior VP of industrial design made reference to what Apple is working on now, and called it "the most important and best work we've done." That is saying something coming from a guy who worked on the iPod, iPhone and iPad. Any ideas what it could be? I remember seeing those first iPhone commercials, and thinking to myself, "Yeah, right. I bet it doesn't really work like that." Turns out it did, for the most part. What could Apple be working on that is a more important than the iPhone?
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