What does the new partnership between IBM and Apple mean for businesses?


IBM and Apple announced a partnership, where IBM will be building iOS apps aimed at the enterprise for Apple products. IBM as an app developer sounds a little strange to me. App development isn’t something IBM is exactly known for. Obviously, I expect something more than Flappy Bird for Acme Corp., but what will this partnership mean for businesses? What will IBM bring to the table with Apple that wasn’t already there?

Tags: apple, IBM, ios
Answer this Question


2 total
Vote Up (4)

Apple's Partnership With IBM Is About The Victory Of Design Over Data

"In practical terms, the deal will offer Apple access to IBM’s customers and data analytics capabilities to power enterprise apps. IBM will have something sexy to sell. The interesting point for me was how the two companies approached the messaging around the announcement. On IBM’s MobileFirst page, the first thing you see after the stark announcement of the logos of Apple + IBM is a quote from IBM founder Thomas Watson, Jr., “Good design is good business.” Apple, by contrast, leads with “Redefining the mobile enterprise,” which sits atop a paragraph that explains how “this exclusive global partnership will deliver a new class of apps that connect users to big data and analytics right on their iOS devices with more ease and efficiency than ever before.”

Vote Up (3)

It does seem like a bit of an odd fellow pairing; like the “Mac guy” and “PC guy” from the old Apple commercials started hanging out together. But when you think about it, the partnership makes sense. Apple has never had the dominance Microsoft has enjoyed with enterprise uses, but they have two of the most popular mobile devices in the country (and world) with the iPhone and iPad. IBM has enjoyed a long history as a company with strong ties to business users, and is the source of a large amount of enterprise software. With integration between IBM and iOS, this make make BYOD easier and more secure for enterprise users, and even open up the possibility of BYOD for companies that have resisted it to this point. This partnership will allow both companies to reinforce and strengthen their enterprise presence, for Apple to expand its enterprise presence, and will make life easier for IT departments. Everybody wins except Microsoft.

Ask a question

Join Now or Sign In to ask a question.
European government agencies should adopt open document formats in their dealings with citizens, outgoing European Commissioner for the Digital Agenda Neelie Kroes has urged.
Facebook has partnered with several large companies to kick off a new project called TODO that aims to improve the way open source software is developed and consumed.
Infor is hoping to elbow its way into Workday's turf with an upcoming cloud-based financial software suite dubbed Financials Xi.
The latest rankings of programming languages show a landscape that’s increasingly fragmented, but still dominated by the old guard
Sometimes it's better to walk away from an IT project, even a big one, than to fall further down the rabbit hole.
SAP this week will begin selling two workplace-related augmented reality apps for use with Android Wear smart glasses.
Microsoft has begun a months-long rollout of Delve, the first Office 365 application that taps into the suite's Office Graph machine learning capabilities and maps connections between co-workers, documents and information.
Add Tibco to the list of vendors pushing a full stack of so-called "customer engagement" software, which companies use to track and analyze consumer behavior in hopes of building deeper relationships with them and ultimately, selling more products and services.
Wrike's social project management software for enterprises now features new reporting capabilities designed to help leaders and participants better visualize project workloads and progress.
WordPress 4.0, the latest version of the popular content management system, adds an improved rich-content editor and plugin discoverability to an already feature-full platform.
Join us: