As noted, Netflix is available on almost any device you purchase these days, so they really must see a very limited market for viewers with Blackberries. Part of that may well be the strong focus on enterprise users by RIM. Not too many companies are likely to be clamoring for streaming movies on the devices they provide their employees. I suppose that is also true for the Playbook, even though, as a tablet, it seems a logical match for Netflix.

Much of BBs popularity is outside of the US, where Netflix has almost no presence, so simple numbers of units in Netflix's market surely paid a role in the decision, and compared with iPhones, Androids, etc, that number is pretty low. RIM must bring something compelling to the table other than a native email service to drive sales in the future, or this will be a cyclical thing - lack of appealing apps because of low sales, low sales because of lack of appealing apps.