Who will win the tablet game now that all three big players are now in the hardware business?

tswayne

Google just revealed that it is joining Apple and Microsoft in the tablet hardware market. It seems to me that Microsoft has the enterprise market foremost in mind, Apple has the high end consumer market (even though it leads in enterprise use), so that leaves the Google Nexus 7. The specs seem to be pretty decent, and the price will undercut both Microsoft's Surface and Apple's iPad, apparently by quite a lot. What market do you think the Google Nexus aimed at, and does it have the chops to succeed? Or is it more like a Kindle Fire, destined to be a niche player?

Topic: Hardware
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delia25
Vote Up (24)

Not to be the definition police, but Google isn't really a manufacturer, there are selling a branded tablet manufactured for them.  I suppose one could say that Apple isn't a manufacturer either, since they have Foxxcon manufacture their devices, so, eh, whatever.

 

There was an article earlier this week by James Kendrick  on zdnet about the Surface not being really targeted at enterprise users.  Well, I might disagree with him with respect to the version that Microsoft says, essentially, "...and this one is targeted for enterprise users," but he has a point with the lower spec version of Surface.  So really, Microsoft has two tablets, one for consumers and one for enterprise.  Apple has a heck of a head start...and market penetration in both consumer and enterprise markets, and once you are locked in to the Apple universe, it can be hard to extricate oneself.  Google is offering a decent spec tablet at low cost.  While I do see it competing with the Kindle Fire because of price, I don't think the Fire is really comparable.  The Google Nexus is a actual full featured tablet, running an advanced version of Android OS, whereas the Fire is a limited feature tablet running a modified Android OS that isn't able to take advantage of the Android Market/Google Play.  

 

I don't think that you can count anyone out yet.  I'm inclined to think that Google has the best response to Apple's products in price and features, but again, the iPad is established and much beloved by many.  The Surface has the advantage of running Windows, which should help in the enterprise market, but as was pointed out before, it hasn't even been released yet.   

delia25
Vote Up (21)

 

Not to be the definition police, but Google isn't really a manufacturer, there are selling a branded tablet manufactured for them.  I suppose one could say that Apple isn't a manufacturer either, since they have Foxxcon manufacture their devices, so, eh, whatever.

 

There was an article earlier this week by James Kendrick  on zdnet about the Surface not being really targeted at enterprise users.  Well, I might disagree with him with respect to the version that Microsoft says, essentially, "...and this one is targeted for enterprise users," but he has a point with the lower spec version of Surface.  So really, Microsoft has two tablets, one for consumers and one for enterprise.  Apple has a heck of a head start...and market penetration in both consumer and enterprise markets, and once you are locked in to the Apple universe, it can be hard to extricate oneself.  Google is offering a decent spec tablet at low cost.  While I do see it competing with the Kindle Fire because of price, I don't think the Fire is really comparable.  The Google Nexus is a actual full featured tablet, running an advanced version of Android OS, whereas the Fire is a limited feature tablet running a modified Android OS that isn't able to take advantage of the Android Market/Google Play.  

 

I don't think that you can count anyone out yet.  I'm inclined to think that Google has the best response to Apple's products in price and features, but again, the iPad is established and much beloved by many.  The Surface has the advantage of running Windows, which should help in the enterprise market, but as was pointed out, it hasn't even been released yet.   

 

jimlynch
Vote Up (21)

Google's product seems aimed at the same market segment as the Kindle Fire (the low end). I don't think it will have any noticeable effect on iPad sales. Apple is aiming at a different consumer.

However, there are rumors of a 7 inch iPad coming. If it does arrive then it might be the final nail in the coffin of other tablets. The iPad and its ecosystem are incredibly popular. A 7 inch iPad would make a huge impression on the lower end of the market.

I suspect Apple is already well into preparing for an iPad mini launch. If it happens then Google's tablet is DOA, as are Microsoft's. The iPad is already moving into the enterprise, and Microsoft hasn't even released its products yet.

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