Will people recognize that the Nexus 10 tablet display is higher resolution than iPad's without a catchy name like "Retina"?


I was reading about the new Nexus 10 tablet, and my eyes opened a little wider when I checked out the display specs: a 10" 2560x1600 PLS display with 300(!) pixels per inch. Sweet. For comparison, the iPad's Retina display is 264 pixels per inch, and it looks sweet. The thing is that it seems like people don't pay attention to facts like they do to catchy phrases. For example, a significant percentage of Americans actually believed Death Panels were real, without bothering to check for themselves or think beyond the memorable term. Will it actually matter if the display on the Nexus 10 is better than the iPad? Do average consumers even understand what pixels per inch means?

Topic: Hardware
Answer this Question


2 total
Vote Up (19)

Apple has always excelled at marketing its products. It probably makes sense for Google to come up with a catchy term like "retina."

However, after a certain point a higher resolution becomes meaningless if most people can't notice it at a typical viewing distance. So your average tablet consumer might not even care about it.

Vote Up (16)


I think it is fair to say that Apple is much better at marketing than Google.  Apple makes good products that look great and sells bajillions of them at a premium price point.  One thing that this has done for Apple is reassure customers that when they spend their money on an Apple product, they are going to get something that works, is at or near the leading edge of mainstream consumer technology, and also looks cool while sipping on a latte.  I would hazard a guess than many of these "casual" tech consumers don't care one bit about pixel count or any other spec.  They want something that works and looks good, and Apple provides it.  


Another thing, specs don't tell the entire story.  How accurate are the colors?  How black are the blacks?  How bright is the display?  People don't always go for the technically best, most accurate image.


Ask a question

Join Now or Sign In to ask a question.
Advanced Micro Devices doesn't want its chips in low-priced tablets, and is eager to avoid a battle with Intel or ARM, whose chips have driven tablet prices down to under US$100.
Can plastic materials morph into computers? A research breakthrough published this week brings such a possibility closer to reality.
Even four months after the Mac Pro's initial release, Apple appears to be having problems making enough of the high-end cylindrical desktop computer. The company's store currently shows shipping times of 4-5 weeks for all Mac Pro models, even the stock versions without additional customizations.
Vendors will tell you that the Internet of Things (IoT) has arrived. We're here to tell you that it hasn't.
The U.S. commercial drone industry is still struggling to get off the ground more than two years after President Obama signed into law a bill that permits the civilian use of unmanned aerial vehicles (UAV) over the country's airspace.
Samsung is partnering with chip manufacturer GlobalFoundries to increase the supply of low-power, high-speed chips for smartphones and tablets.
Nokia has temporarily halted sales of the Lumia 2520 in seven countries, because the tablet's AC-300 charger can give users an electric shock.
Taiwan Semiconductor Manufacturing Co. said its net profit in the first quarter increased by 21 percent year-over-year on better than expected demand for smartphone chips.
Apple's inability to meet demand for its Mac Pro desktop computer has surpassed that of its most egregious Mac production problem in memory, the debacle over the all-in-one iMac of late 2012 and early 2013.
Big data analytics are driving rapid growth for public cloud computing vendors with revenues for the top 50 public cloud providers shooting up 47% in the fourth quarter last year to $6.2 billion, according to Technology Business Research Inc.

White Papers & Webcasts

See more White Papers | Webcasts