How can Yahoo improve Yahoo search?
Yahoo's CEO Marissa Mayer identified improving Yahoo search as a key goal of the company while discussing 4Q earnings earlier this week. If I'm not mistaken, Yahoo doesn't even HAVE it's own search engine any longer, it just farms searches out to Bing. Mayer obviously knows something about search engines from her time at Google, but what can you do to improve a search engine that you don't even really have? I'd like to see more competition, and I use alternative search engines like Duck Duck Go and ixquick occasionally, but the reality is that Google search is #1 for a reason - it generally finds what you want, quickly and easily.