How can you prevent history sniffing by online ad companies?

jhotz

I wasn't even aware of history sniffing until I ran across an article on Salon this morning about an FCC action against an online advertiser over it. Basically, it uses the function that changes the color of URLs that you've visited to see where you have been. They would put up a page that had thousands of links that were invisible to visitors, then they could see if the visitor had been to any of those linked sites. Here is the article about it, if anyone is interested: http://www.salon.com/2012/12/05/an_online_privacy_invader_gets_caught/

Is there any way to prevent this type of thing? Nothing really comes to mind, but I certainly don't like the idea of advertisers circumventing all of my privacy settings and knowing what sites I've visited in the past.

Topic: Internet
Answer this Question

Answers

2 total
jimlynch
Vote Up (10)

Here's an article with some tips.

Browser History Sniffing and Other Tracking Techniques
http://antivirus.about.com/od/securitytips/a/historysniffing.htm

"By default, links change color when you have visited them. Browser history sniffing compares the link colors of links in your history folder to a master list of links (and their default non-visited colors) maintained by the website operator. A color mismatch indicates a particular site has been visited. Clearing your browser history can help prevent browser history sniffing. If clearing and keeping your browser history set to zero isn't an option, you can change how Internet Explorer and Firefox handle visited link colors."

stylor
Vote Up (10)

I think if you set your browser's cache to "0" and disable history, that should make history sniffing pretty difficult to accomplish.  NoScript might also be worth considering, but honestly, I find NoScript to be a bit of a pain when I'm just surfing around at home.  

Ask a question

Join Now or Sign In to ask a question.
Twitter doesn't seem to have a problem attracting users in international markets, but it definitely has problems making money off them.
The U.S. National Security Agency has repeatedly tried to compromise Tor, the government-funded online anonymity tool, but has had little success, according to a new report in the U.K.'s Guardian.
Twitter made its IPO documents public Thursday and in the process revealed some juicy information about the company, like how much money it makes (or loses) and how much its executives get paid. Here are a few of the details we learned about Twitter today.
Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook's stock after its public offering last year.
Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.
Twitter has filed for its long-awaited initial public offering, revealing a fast-growing company but one that lost money in each of the past three years.
Snapchat is giving photos and videos captured with its app some longevity.
A vulnerability found recently in an OpenID-based feature of the Mozilla Persona online identity management service prompted the company to advise Web developers to check their OpenID implementations for similar issues.
Verizon is extending its suite of cloud services to offer a new IaaS (infrastructure-as-a-service) option, called Verizon Cloud Compute, as well as a new storage-as-a-service, Verizon Cloud Storage, that the company says offer finer granularity in pricing and stricter quality of service metrics than its competitors.
Start-up Netskope comes out of stealth mode today in unveiling its security service intended to help enterprises monitor how employees are using cloud-based applications, such as Salesforce.com, while also giving IT managers the ability to block data transfers or receive alerts.

White Papers & Webcasts

See more White Papers | Webcasts