How do you choose the search engine that you use?
I ran across the "Bing It On" challenge that Microsoft came up with in an attempt to get people who use Google to switch their search engine. You can try it yourself at bingiton.com. To a degree this is job related, as I do take SEO into consideration when posting content online. Frankly, though, I generally only consider the effects on Google searches because of their dominance in that area. This morning I've been playing the "Bing It On" think like a video game to see what results were different from the different search engines. The way it works is that you type in 5 different searches, it gives the results split screen without revealing which is Google and which is Bing, and you pick which results were better. At the end, it gives you the count. I've averaged 3 picks of Google and 2 of Bing, but the results page claims that Bing had a 2 to 1 advantage in overall results. I guess I'm just a bad boy who plays by his own rules. :-) And uses emoticons.
My takeaway from this was why do we use the search engine we use? I use Google because it was the obvious best mainstream search engine for years after it debuted. Remember AltaVista, Lycos, WebCrawler et al? Yeah, I had trouble too, because they sucked compared to google "back in the day." Do people actually evaluate the results they get, or do we all more or less just choose our search engine blindly?