How important is a site's PageRank?

ttopp

I was just checking our website's PageRank, mostly out of curiosity, and it got me started wondering, how much does PageRank matter? Does it make a significant difference to advertising revenue (which is not something that we really care about on our site)? Is it primarily for advertising purposes, or does it impact search results?

Topic: Internet
Answer this Question

Answers

4 total
landon
Vote Up (19)

It factors in to getting high search results, but it is only part of the recipe for Google special sauce. Of course, Google keeps that recipe secret, so much of what we think matters and how much is only a guess. I read once that Google made nearly 500 changes to its search algorithms in one year, so the target is always moving.

 

As Google puts it, PageRank is how "important" they think a website is. I read Larry Page referred to it as counting votes. Much of the formula is based on links to your content ("votes"), which it why you see spammers trying to get link-backs on highly ranked sites. The irony is that if they were successful in getting their links left up, it would probably lower the value of those links due to excessive numbers of them. 

 

I think it is fair to say that a high PageRank doesn't ensure that you will have top search results, there is definitely a relationship. Whether that is because sites with high PageRank tend to have better SEO and higher quality content or because of PageRank's impact on search results is speculative. Look at IT World - it has a high PageRank, but it also constantly has fresh, high quality content. So which comes first, the chicken or the egg?

JonesPatricia_YahM6ZZGP
Vote Up (19)

Google says it does'nt matter much but honestly I think it does. Inftact all the sites with good PageRank have good SERP positions. Check the comment section of this article Matt Cutts himself said:

 

http://www.mattcutts.com/blog/why-did-my-pagerank-go-down/

 

"the drop in Toolbar PageRank is an indicator of the decrease in our trust of the site."

 

Btw, ITWORLD has 7 PageRank. :P

 

 

jimlynch
Vote Up (15)

It is important, here's a good background article about it:

PageRank
http://en.wikipedia.org/wiki/PageRank

"PageRank is a link analysis algorithm, named after Larry Page[1] and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references [related to webpages]. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by
The name "PageRank" is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.[2][3]

The value of incoming links is colloquially referred to as "Google juice"."

Reetha123
Vote Up (2)

The website having the page ranking may increase the amount of visitors to your website.If you rank high in search engine(say in the top 5) increase the amount of visitors this leading to enhanced profitability or popularity..But it wont make your website more worth because there are lot of factors is there for getting the website more credibile(worth) .When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.The basic process involves page rank evaluating all of the links to a particular web page. Page rank indicates the importance of a website in the eyes of Google like search engines. It is the system that Google showing the most relevant results to the searcher.Higher rankings also means greater exposure because when a website ranks in the top positions it gets more links, more visits and more social media mentions.Search engines uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are a few things you can do to improve your positioning.That are given below 1)Include useful high-quality information on your site. 2)Update your site frequently adding new content that keeps users returning to your site. 3)Have a link-worthy site 4)Target the right keywords. 5)Search for high page rank websites and place a constructive comment on their blog. 6)Volunteer your services. 7)Submit your site and any other favorite sites to as many social bookmark sites that you like. 8)There are many online vendors available with the service like SEV in XnYnZ.com which improve search engine rankings with keyword and suggested topics tool,increase traffic to your website with higher rankings with One-click submission to Google, Yahoo,etc.

Ask a question

Join Now or Sign In to ask a question.
Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.
Airbnb will hand over information on 124 of its hosts in New York to comply with a request from the state attorney general, who is investigating the legality of the service, the company said Friday.
Google has acquired Gecko Design, which will become part of the Internet company's unit developing cutting-edge products like Glass and balloons for Internet access.
Want to Google the name of a restaurant in English and then ask for the weather in Japanese? On Android it no longer requires switching back and forth between language settings.
Jumping into the growing NoSQL market, Microsoft has debuted a simple data store through the Azure cloud hosting service.
Most people start thinking about retirement when they turn 70, if they haven't already called it a career. Not Oracle CEO Larry Ellison, who passed that milestone Sunday.
A U.S. lawmaker wants to rebrand the term net neutrality because its definition is confusing to many people.
Cloud computing isn't just for the enterprise; it's likely to bring big changes to small businesses too, survey finds.
You can get browser extensions to stop advertisers from tracking you, but until now there hasn't been one that can prevent you from getting suckered by hucksters on news sites.
Amazon.com is hoping to attract more consumers from China, with a new agreement that will let the U.S. e-commerce company bring millions of products from its international sites to the country as imported goods.

White Papers & Webcasts

Webcast On Demand

Cloud BI Overview: Jaspersoft for AWS

Sponsor: TIBCO Jaspersoft

Webcast On Demand

Cloud BI in Action: Recorded Webinar of Customer, Kony, Inc.

Sponsor: TIBCO Jaspersoft

See more White Papers | Webcasts

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

randomness