How much can a website’s speed and loading time impact search engine ranking?

catamount

We were looking at changes in our website’s traffic over the past few months and have a disagreement. One member of our staff claims that a forum is probably harming the search ranking, while I personally think that long loading times are having an impact. How much can a slow website impact search engine ranking, particularly Google?

Topic: Internet
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Number6
Vote Up (5)

Absolutely, site speed can negatively impact your website's Google search ranking. According to Google, speed doesn’t have as much as an impact as content and relevancy of a page, but a slow loading page will be penalized. Of course, with each revision of Google’s algorithm, the impact of each variable changes, so it is difficult to determine exactly how much weight is currently given to site speed.

 

There was a post on Google’s Webmaster Central Blog on this point:

“Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.” http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-w...

jimlynch
Vote Up (2)

I think it helps if the page load speed is as quick as it can be, but there's no real way to know to what extent it might help. It is apparently part of a number of different signals.

Here's a link to something from Matt Cutts about it:

Google incorporating site speed in search rankings
http://www.mattcutts.com/blog/site-speed/

jellyfish25
Vote Up (0)

Google takes into account such important facts like website speed and loading time for each page. It shouldn't be more than 5 sec. These factors really impacts on search engine rankings. As you know you won't stay on a webisite that is loading for a long time and you will find another one with a good speed. That's why it is really important to check these factors.

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