How much of a threat to Google is Facebook's new Graph Search?

wstark

Google prints money from it's search engine (search engine advertising to be accurate), and has for years. There have been attempts to take a piece, such as Bing, but none that have really succeeded. Could Facebook's Graph Search actually compete with Google? I'm not in love with Google, but I do love the services and products they provide for "free", and I wonder if Graph Search could impact that.

Topic: Internet
Answer this Question

Answers

4 total
jimlynch
Vote Up (26)

Facebook is filled with content that can only be called drivelpoop. I'd use a different word, but this is a family-friendly site. Anyway, who really cares about Facebook's search? I don't. I have an account but there's not much on there that I really care to pay attention to on a regular basis.

So no, I don't think it's much of a threat to Google.

tswayne

Hahahahhaha - drivelpoop! I have to give a hat tip to a post that cracked me up. Nice! :-)
nchristine
Vote Up (23)

I've seen figures that suggest that about 25% of total internet usage is actually Facebook (not talking bandwidth, the champ there is Netflix). That 25% or so is unavailable to Google, so there is a lot of information that up to this point has not been indexed for searches. Of course, the question remains how much of that content is relevant to people who are doing searches on the antics of Lola Belle the cat.  There is also the possibility of a backlash from people who don't really want everything they like to be searchable.

 

That said, it does pose a potential threat to Google search when combined with Bing, assuming people want "personalized" search results. This is something that Google is integrating with Google+, incidentally, but as Christopher Nerney pointed out, Google+ hasn't achieved nearly the penetration of Facebook at this point. One thing that will be difficult to overcome is the face the Google is a synonym with search, and for many people it is ingrained to use Google to search. We will see if Facebook can change that, but I don't think it will be easy. 

 

As for Google keeping things free, I expect we will continue to see some of those free offerings become paid over time anyway. Don't forget that just happened with Apps for businesses.  

Christopher Nerney
Vote Up (23)

Graph Search could compete with Google only if overall engagement on Facebook grows. But at least as of last summer, engagement was dropping.

 

I'd say Graph could be to Google in search as Google+ is to Facebook in social: A presence, but not a threat.

 

 

Ask a question

Join Now or Sign In to ask a question.
Nextdoor, a growing app for connecting people with their neighbors, wants to make those neighborhoods safer.
Earlier this month, Microsoft quietly appointed software architect Mark Russinovich as chief technology officer for its Azure cloud computing platform, formalizing a role he's been executing for the past several years.
Activist investor and hedge-fund manager Carl Icahn says eBay's decision to spin off PayPal into a separate company is "almost a no brainer."
Microsoft CEO Satya Nadella wooed India's government and banks on Tuesday with an offer to host cloud services including Azure and Office 365 in the country.
Aiming to make cloud computing and DevOps training more accessible to women, Intel is sponsoring the IC3 Cloud Scholars program.
A hybrid cloud delivers IT efficiencies, and proprietary business intelligence tools, to help hundreds of hotel owners boost profitability.
Oracle needs to recognize that the consumerization of IT is already here.
Cisco on Monday said it is expanding on its Intercloud multi-cloud service provider initiative with another $1 billion investment, designed to lead to more products, data centers and partners.
Rackspace is in the process of rebooting a substantial portion of its cloud servers before Oct. 1.
Though Oracle co-CEO Mark Hurd's title may have changed recently, his job running the company's sales and support operations really hasn't. But he does have a whole lot more to sell and support these days, and it's all in the cloud.

White Papers & Webcasts

See more White Papers | Webcasts

randomness