How to use canonical links?

stylor

I want to make sure our website doesn't get dinged by search engines for duplicate content. How do you use canonical links to prevent it (and are they effective at that)?

Topic: Internet
Answer this Question

Answers

3 total
Christopher Nerney
Vote Up (20)

This article (What a Canonical Link is and How to Use It Properly) says...

 

When a canonical link meta tag is included into a template, it essentially informs the major search engines that an entry page is part of a larger grouping of posts that should not be displayed in a duplicate manner within search results. For example, the tag could be displayed on every category and tag-based page that simply tells the search engine to consider those pages the same as a standalone entry page. It would then link together the standalone entry page, the category page, and the tag page, so that they are all perceived to be the same thing for the search engine. This boosts a website’s search engine optimization because the major search engines no longer consider every separate entry page to be a separate search result. They now view that content as a single, unified source, and they’ll rank it higher because it’s less “diluted” in search engine results. That can only lead to good things for the website’s administrator, as higher search engine rankings typically lead to more ad clicks, conversions, and e-commerce.

 

 

rcook12
Vote Up (14)

Google has said in the past that they view canonical links as a merely a request, but one that they pay a lot of attention to. So yep, it should help you with your SEO practices. 

jimlynch
Vote Up (11)

This article has some useful information about canonical links.

Canonical link element
http://en.wikipedia.org/wiki/Canonical_link_element

"A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred", version of a web page[1][2] as part of search engine optimization. It is described in RFC 6596, which went live in April 2012.
Duplicate content issues occur when the same content is accessible from multiple URLs.[3] For example, http://www.example.com/page.html would be considered by search engines to be an entirely different page to http://www.example.com/page.html?parameter=1, even though both URLs return the same content. Another example is essentially the same (tabular) content, but sorted differently."

Ask a question

Join Now or Sign In to ask a question.
Is social media in general and Twitter in particular speeding up the news cycle?
The depletion of Internet addresses would seem to spell relief for aged routers that are struggling to deal with the Internet's growth, but the complicated interplay between those trends might cause even more problems.
A year ago VMware laid out an ambitious plan, now it's time to hear the details.
Ryan Carmack, the 9 year-old son of the famed programmer and game designer, has released Pong-clone called Angry Face
Twitter said late Tuesday it will remove images and videos of deceased people upon the request of family members, but it put conditions on the policy.
A tricked-out version of YouTube offering exclusive content might prove lucrative bait for Google to lure some of its users deeper into its digital video and music services.
Uber has hired David Plouffe, a former campaign manager for President Obama with deep ties to the White House, to help it enter new markets and bolster its fight against taxi competitors.
It's not surprising that former Microsoft CEO Steve Ballmer abruptly gave up his board seat some six months after leaving the top job, and the move should help cement the regime and strategy of his successor Satya Nadella, according to several industry observers.
Venture capital fundraising has picked up steam in the U.S., with cloud computing, mobile technology and robotics getting solid backing.
Nearly all of Facebook's outbound notification emails are now encrypted while traveling the Internet, a collaborative feat that comes from the technology industry's push to thwart the NSA's spying programs.
randomness