Should my company have a blog?
bcastle 3 years ago
The fall of the paper-printed newsletter industry coinciding with the propagation of so many blogs from so many authors that it's difficult to keep up on a subject. My company is thinking of putting a blog on their site, but I wonder if it would get enough traffic to be worth the effort. Is setting up a company blog a waste of time and effort, or is it helpful enough to the company's image and search engine optimization to be worth the expense?
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