What differences does the new Penguin search algorithm make on Google search results?
One thing we do at my company is search engine optimization. We don't do a massive amount, but as a small company it is another revenue stream, and that matters. I was concerned about the "Penguin" search algorithm that Google implemented causing negative effects for my SEO clients, but honestly, I haven't seen any significant difference. Have other people been noticing a difference since the new algorithm was implemented?
Answers
I run a few blogs, and I can't say that it's made a difference either way.
Here's a couple of articles about Penguin that you might find helpful:
Penguin’s Reminder: Google Doesn’t Owe You A Living, So Don’t Depend On It
http://marketingland.com/penguin-google-doesnt-owe-you-a-living-10968
"In the end, the way forward to me — for those hit — isn’t to stay stuck in the past. That means if you were hit by Penguin, take a hard look at how you were generating your traffic from Google and really ask yourself if it was meeting Google’s guidelines. Chances are, it wasn’t.
If you really were a false positive, well, Google’s given a way to report that. But having looked at complaint-after-complaint, those false positives seem likely to be the rare exception, not the rule.
As for the spam you may still see getting by, poking at Google may help you feel better about it, but it unlikely to return you to your prior position. The same is true for writing open letters or signing petitions. Those didn’t change things after Florida in 2003. They’re extremely unlikely to change things now. That’s especially the case if you’ve been spamming."
Google Penguin Update Recovery Tips & Advice
http://searchengineland.com/penguin-update-recovery-tips-advice-119650
"Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own."
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I haven't seen a difference in either traffic or Alexa rankings on our sites. Where I think, or at least hope, it makes a difference is the junk sites that have been "optimized" while in reality offering nothing of value. Don't get me wrong, intelligent SEO is a valid, even necessary thing. But those sites that just exist for no other purpose than to lure traffic without actually providing the information/product that is suggested by their google search results are a pain, and I hope Penguin further marginalizes them. Google may not give away their search engine secrets, but they give a pretty clear guide to what works. Here it is, straight from the Google horse's mouth: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291