The New York Times is reporting that ICANN, the international organization responsible for managing internet addresses, is considering adding a bunch of new ._ _ _ suffixes to use for web addresses. Potentially companies could register trademarked names as an extension, and it would no longer be limited to 3 characters (.ipad, .bestbuy, .whatever) However, the price for these newfangled domains is $185,000 to apply for one, and $25,000/year to maintain it. If Godaddy can manage hundreds of millions of .COM addresses for $10/year, then why does ICANN think it should cost so much for a new address?