Will the Lady Gaga incident affect confidence in cloud services?

JOiseau

Yes, I'll admit it, Lady Gaga is one of my guilty pleasures. Her new album, Born This Way, was made available on Amazon for a one-day promotional price of 99 cents, fans went crazy, and Amazon's download time slowed to a crawl. Huge and unexpected volumes of traffic will naturally cause some slowdown, but it seems not everybody was understanding. Consumers tend to be very unforgiving. We want what we want, and we want it now. How does this incident and others like it affect how consumers will see cloud-based services and Internet commerce in general? It seems that consumers have come to accept Internet-based commerce, but will a handful of overloads push people back into the record stores?

Topic: Internet
Answer this Question

Answers

2 total
ncharles
Vote Up (27)

The Lady Gaga-inspired outage at Amazon will probably have no long-term, lasting implications. The demand for Lady Gaga’s music was so high that Amazon offered the same 99 cent deal for a second day without incident, as they were better prepared the second time around. As more businesses move into the cloud services marketplace, there will likely be many more “learning opportunities” for those businesses to come to a better understanding of how important it is to have enough bandwidth to handle a spike in consumption. This single incident won’t affect Amazon because they’re so big and have so many customers, they would have to make a bigger mistake in judgment than this single failure.

jimlynch
Vote Up (26)

Hi JOiseau,

I doubt it will make any difference whatsoever. Sometimes companies just underestimate demand in a situation like that. And Lady Gaga does have a large following, I suspect that Amazon just didn't understand the ramifications of being involved with Gaga's legions of followers.

I bet they consider things much more carefully next time they do a promotion like that. Sometimes the burned hand teaches best and all that.

Ask a question

Join Now or Sign In to ask a question.
When not busy helping to find new treatments for cancer, IBM Watson is helping to cook up a few new dishes as well.
Facebook is testing a way to let users of its mobile app search for posts shared with them in the past.
Thanks to the cloud, the “as a service” trend is getting a little out of control
Baidu and Tencent are teaming up with a Chinese shopping mall operator in a joint venture that could steal business away from local e-commerce giant Alibaba Group.
For two years, Google has quietly been developing autonomous flying vehicles that can be used to deliver packages for disaster relief or for commerce purposes, the company revealed Thursday.
It seems like poaching drivers is par for the course in the ride-sharing industry.
IBM continues to make the case for the nascent field of cognitive computing, showing off some Watson prototypes Thursday that could help speed scientific discovery in the medical field, by scanning large volumes of literature and data far more quickly then humans can, and suggesting possible leads.
NASA migrated 65 software applications, including its flagship NASA.gov website to the cloud in 22 weeks, and the space agency is still in the midst of a massive deployment to the cloud.
The Association for Unmanned Vehicle Systems International (AUVSI), which represents the nascent commercial drone industry in the U.S., has thrown its considerable weight behind a bid by Amazon to test drones for use in the online retailer's proposed Prime Air package delivery service.
Is it crazy to pay $1300 for a Chromebook? Some reflections after a year and a half of living with Google's luxurious Pixel.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+