Would a cheaper iPhone hurt Apple’s brand image?
ernard 51 weeks ago
Over dinner some friends and I were having a discussion about whether Apple should introduce a cheaper iPhone and increase its market share. One person made the argument that by releasing a cheaper, compromised product, Apple would risk damaging its brand image, and while it may sale more units, the resultant loss of cache would cost Apple more in the long run than the increased volume of sales would offset. Do people think she is right about that?
Topic: Mobile & WirelessAnswer this Question
Ask a question
Yahoo has acquired online video streaming company RayV with the aim of distributing content to more people, particularly via mobile devices.
The U.S. Federal Communications Commission has voted to spend $2 billion over the next two years on improving Wi-Fi networks at schools and libraries, despite questions from Republican commissioners about the source of those funds.
Blackberry's messaging app heads to Microsoft's platform after 'an incredible number of requests.'
The U.S. Federal Communications Commission has voted to spend US$2 billion over the next two years on improving Wi-Fi networks at schools and libraries, despite questions from Republican commissioners about the source of those funds.
Samsung Electronics has updated and rebranded its app store, in an apparent bid to cut into Google's revenue from its Play store for apps running on Android devices.
Apple users accessing Gmail on mobile devices could be at risk of having their data intercepted, a mobile security company said Thursday.
MonkeyParking, an app that lets people bid on public parking spaces, said Thursday it will suspend its service in San Francisco to avoid a potential lawsuit from the city attorney.
Amazon challenges Box with file share services, attempts to woo mobile app developers.
The U.S. Senate Judiciary Committee has voted to approve legislation that would allow mobile phone owners to unlock their devices for the purposes of switching carriers.
LinkedIn is trying again to build a service on mobile that helps keep people in touch, even when they're not actively job hunting.