What is an "UltraPixel" camera?

ernard

HTC's new One has what they are calling an UltraPixel camera. Is this something that is actually new (and improved!), or is it just a marketing department branding of existing technology? There have been some pretty radical developments in camera tech over the past couple of years, such as the Lytro camera, so I don't want to be cynical without reason. Does the HTC One's camera actually bring anything new to camera design?

Answer this Question

Answers

2 total
jimlynch
Vote Up (25)

Gizmodo has a look at this. Personally, it sounds like a gimmick to me. But your mileage may vary.

HTC One UltraPixel Camera Versus the Competition
http://gizmodo.com/5990360/htc-one-ultrapixel-camera-how-does-it-stack-up

"When HTC first showed the world the One last month, it touted the merits of the camera's larger "UltraPixels". Theory says that larger pixels could produce better images than the competition. In practice? We're pretty damned impressed.

We compared the HTC One's camera to the cameras on the Nokia Lumia 920 and Apple iPhone 5, which were the top cameras in our recent smartphone camera battlemodo. We tested the camera in low-light both with and without flash, as well as in daylight. The photos in this test are taken from identical spots in every case, so any differences in the framing of the images is because of slight differences each camera's field-of-view. In almost every situation the HTC One's camera performed above our expectations—and above its competitors."

tganley
Vote Up (25)

The primary advantage that HTC is claiming for the "ultrapixel" camera is that it is superior in low light. I haven't used a new One myself, but many of the reviews I've read don't seem to see a huge advantage. The concept is that the pixel size is large, hence there are fewer of them, so that you get 4 "ultrapixels" on the same size sensor that also could support 13 "normal" megapixels. Here is an article with some side by side photos by the HTC One and the iPhone 4S, and it does look to me like the low light performance is superior on the HTC One. 

Ask a question

Join Now or Sign In to ask a question.
Here's how to keep tabs on happenings at DragonCon and PAX remotely. Also the XBox One September update arrives early, and brings with it some handy SmartGlass improvements
Twitter is useful for more than following your favorite celebrities. It's a powerful professional tool for keeping up on industry news, interacting with influencers, and marketing yourself. But when you use it this way, managing your Twitter account can feel like a full-time job--unless you have the right app, of course. Here are five iOS apps that make it a lot less work.
Samsung and LG have announced more smartwatches ahead of next week's IFA trade show in Berlin, with an emphasis on connectivity and curvy faces.
The Association for Unmanned Vehicle Systems International (AUVSI), which represents the nascent commercial drone industry in the U.S., has thrown its considerable weight behind a bid by Amazon to test drones for use in the online retailer's proposed Prime Air package delivery service.
Is it crazy to pay $1300 for a Chromebook? Some reflections after a year and a half of living with Google's luxurious Pixel.
Although forecasts for PC shipments have brightened, much of the improvement stems from bets that Chromebooks and Macs will make up a larger part of this year's market.
Big smartphones with screens larger than 5.5-in. will make up nearly a third of the entire smartphone market in 2018, IDC said.
We've heard rumor after rumor, but now it's official: Apple will be holding a press event on September 9, kicking off at 10 a.m. Pacific/1 p.m. Eastern. Invitations dispatched to press on Thursday morning were even more cryptic than usual, with a white-on-white Apple logo, the date, and a message reading "Wish we could say more."
Leap Motion may have a new lease on life thanks to inexpensive virtual reality headsets like the Oculus Rift.
In June, Rhapsody and T-Mobile announced Rhapsody unRadio, a subscription streaming music service. This isn't the first time we've seen such an arrangement. Mobile carriers and music streaming services are increasingly getting together in this one-hand-washes-the-other kind of way (as evidenced by the relationships between AT&T and Beats Music and Sprint and Spotify). Getting free or less-expensive music streaming is a perk that might attract customers to a particular carrier, and pre-packaging the services with specific data plans increases the services' visibility.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

randomness