What is an "UltraPixel" camera?

ernard

HTC's new One has what they are calling an UltraPixel camera. Is this something that is actually new (and improved!), or is it just a marketing department branding of existing technology? There have been some pretty radical developments in camera tech over the past couple of years, such as the Lytro camera, so I don't want to be cynical without reason. Does the HTC One's camera actually bring anything new to camera design?

Answer this Question

Answers

2 total
jimlynch
Vote Up (23)

Gizmodo has a look at this. Personally, it sounds like a gimmick to me. But your mileage may vary.

HTC One UltraPixel Camera Versus the Competition
http://gizmodo.com/5990360/htc-one-ultrapixel-camera-how-does-it-stack-up

"When HTC first showed the world the One last month, it touted the merits of the camera's larger "UltraPixels". Theory says that larger pixels could produce better images than the competition. In practice? We're pretty damned impressed.

We compared the HTC One's camera to the cameras on the Nokia Lumia 920 and Apple iPhone 5, which were the top cameras in our recent smartphone camera battlemodo. We tested the camera in low-light both with and without flash, as well as in daylight. The photos in this test are taken from identical spots in every case, so any differences in the framing of the images is because of slight differences each camera's field-of-view. In almost every situation the HTC One's camera performed above our expectations—and above its competitors."

tganley
Vote Up (23)

The primary advantage that HTC is claiming for the "ultrapixel" camera is that it is superior in low light. I haven't used a new One myself, but many of the reviews I've read don't seem to see a huge advantage. The concept is that the pixel size is large, hence there are fewer of them, so that you get 4 "ultrapixels" on the same size sensor that also could support 13 "normal" megapixels. Here is an article with some side by side photos by the HTC One and the iPhone 4S, and it does look to me like the low light performance is superior on the HTC One. 

Ask a question

Join Now or Sign In to ask a question.
New Dynamic Perspective sensors help boost cost, though display costs are minimal, IHS says.
Pushbullet is great for quick and dirty file swapping between your Windows PC and Android.
If you're looking for a place to stay where you can hole up with Netflix in the evening, avoid some of the hotel industry's biggest names.
You probably didn't know you needed a color-coded goal manager or a dedicated email tracker.
Raptr, which bills itself as the "leading online service for PC gamers," already had social features, time played tracking, and game optimization. Now you can use it to record or stream your games, too!
Rhapsody International, which operates the Rhapsody and Napster music services, said Tuesday it plans to expand in France and Latin America as a result of deals with mobile operators SRF and Telefonica.
In the U.S. alone, nearly $2 billion worth of Apple devices -- Macs, iPhones, iPads and iPods -- were sold on eBay over the last 12 months.
From now until the end of the month you can get a free copy of The Sims 2 through Origin.
As iOS 8--and, presumably, new iPhone and iPad hardware--approaches its release day, big changes are on the horizon for Apple's Touch ID, a technology that has been met with less enthusiasm than it deserves.
In happier news, next week your PS4 will be able to play 3D Blu-rays, and why that matters.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

randomness