Will Google’s search algorithm changes force websites to use HTTPS?

ernard

The San Jose Mercury News reported that Google will start adding whether a website uses HTTPS to the factors that determine its search ranking. Will this be enough to force widespread adoption of HTTPS? I certainly hope so. Also, how much of a difference will whether or not a site uses HTTPS make in its search rank?

Tags: google, HTTPS, SEO
Topic: Security
Answer this Question

Answers

4 total
jimlynch
Vote Up (2)

Most sites will eventually switch because nobody wants to lose position in Google's search engine rankings. A lower position means less traffic and less ad revenue.

rcook12
Vote Up (2)

Good for Google. I don’t think this is going to have a major impact search ranking at this point, although it will have some. According to a post on Google’s blog, “For now it’s only a very lightweight signal. But over time we may decide to strengthen it.” Still, it’s a competitive world, so it’s a clear incentive for websites to implement HTTPS.  

 

I think this is a positive step by the company, and as dsavage points out, it benefits the consumer. With increasingly ubiquitous public WiFi, there is a greater need for HTTPS to reduce the risk of “man in the middle” attacks. With HTTPS, the traffic is encrypted, so it is significantly harder to snag sensitive personal/financial data. There is a legitimate question whether HTTPS is needed for all sites, especially smaller sites that can’t really afford the additional expense, but I personally would like for it to become the standard.

dsavage
Vote Up (2)

Companies will do whatever it takes to get on page1... if G-plex changed their algorithm so that blink text gave them one ranking higher, every website out there would be sending people into epileptic fits.  Companies will always do what is in their best interests.  Always.  (It's just that this time, it's also in the consumer's best interest.)

Techvedic
Vote Up (0)

It can be a ranking factor becuase 5 to 10% have https. It's a symbol of quality website.

Ask a question

Join Now or Sign In to ask a question.
Google, Dropbox and the Open Technology Fund are supporting a new organization focused on making open-source security and privacy tools more user-friendly.
Among six major U.S. cities, CSOs are paid the most in San Francisco and New York, but factoring in the cost of living makes Denver and Chicago the best bang-for-the-buck places.
Apple's iOS 8 addresses a serious weakness that could allow attackers to hijack the wireless network authentication of Apple devices and gain access to enterprise networks.
Legislation introduced in the U.S. Senate on Thursday aims to place limits on access by U.S. law enforcement agencies to emails and other communications stored abroad.
Two online advertising networks, Google's DoubleClick and Zedo, have been delivering malicious advertisements that could install malware on a person's computer, according to the security vendor Malwarebytes.
Google is turning on data encryption by default in the next version of Android, a step that mirrors broad moves in the technology industry to ensure better data security.
CloudFlare said it has engineered a novel way to handle sensitive encryption keys that allows organizations such as financial institutions to still use its caching service to fend off cyberattacks.
Samsung on Thursday announced price reductions and updates for its Knox security and management software for IT shops and a free My Knox service that is directly available to professionals using ActiveSync.
The breach of Home Depot's payment systems may have compromised 56 million payment cards as a result of malware that has since been eliminated, the company said Thursday.
Apple outlined its new privacy policy and set up a site to explain what information it collects from users and how it handles it, as the company enters new areas like health tracking and mobile payments that have potential privacy implications.
Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+