Which makes a better social media platform for SMB, Facebook or Google+?
riffin 2 years ago
One thing we really haven't done at the relatively small company where I work is make effective use of social media. I mean, yeah, sure we have a website, but that's about it. To be honest, a big part of the reason that we haven't done more is that I see it as one more thing for our limited staff to keep updated on a regular basis if it is going to be of any real value. We've decided to do one, and only one, company social media site so that we don't spend too much time keeping it fresh, or alternatively not do enough to make it useful for customers. I figure that we can keep up with one with a reasonable balance of time and quality content. I know Google+ is newer and has less users, but it seems probable that it will grow, and there is the advantage of being tied into the Google universe for a business. If it potentially improves our placement in Google search results, I'm all for it. On the other hand, Facebook is obviously the big player in social media, at least at the moment. I'm hoping for some insight from people that have used both: How different are the two from a business user perspective?
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