August 27, 2014, 6:00 AM —
By this point, we’re all pretty familiar with the phenomenon that is the Ice Bucket Challenge and what a great job it’s done to raise lots of awareness and money for ALS research. Of course, there are still many other worthy causes out there in need of support and lots of people using unusual methods to generate interest and funds. In that spirit, one software developer is using his coding skills to fight cancer, and is encouraging other programmers to join him.
Derek Clark is an independent app developer in Tennessee who’s been personally touched by cancer. His father was recently diagnosed with it, after having already beaten cancer twice in the past. In response, Clark decided to direct his charitable giving this year to Stand Up to Cancer (SU2C), a program run by the entertainment industry with lots of celebrity involvement to raise money for cancer research.
Rather than just make a donation to SU2C, though, Clark has organized an event called App Devs Stand Up to Cancer, in which he will donate all the sales revenue generated by his apps for one day, September 4, 2014 (which falls the day before the annual telethon that SU2C hosts). Clark has invited other developers to also donate revenue from the apps on that day, whether it’s just one of their apps or all of their apps.
I emailed Clark to find out a little bit more about his efforts. He told me that, so far, 4 developers have committed to donate that day's revenue generated by 25 apps to the SU2C cause. He told me that while this is the first time he’s organized this type of effort, it probably won’t be the last. “I do plan to make this a yearly event though that will hopefully grow in the years to come.”
If you’re an app developer and would like to join the App Devs Stand Up to Cancer cause, you can reach out to Clark via email or through the contact form on his site. He only needs a few pieces of information for each app, such as its name, description, icon, (256x256) and the link to it in the app store.
It seems like an easy way for developers to contribute to a great cause. Plus, you don’t need to dump a bucket of ice water over your head. It’s a win-win!
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