How to use social media to recruit IT talent

With word of mouth outpaced by tweets, shares and likes, CIOs looking for fresh IT talent must know how to use social media to recruit the best job candidates. That means having a coherent strategy for each popular social network while not overlooking the basics of good recruiting.

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"The key is finding the right candidate at the right time in the right place," says Mark Endry, CIO of Arcadis, a $3.5 billion company that consults and manages projects in design and building. Recent projects include a prison in Alaska and a viaduct in France. "[Candidates] may not be active on LinkedIn, but they may have expressed interest in working for us through a tweet."

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