Companies are awash in data. CIOs have done a great job of building a hardware and software infrastructure that produces data on just about every part of operations.
But today this is merely table stakes. Just like we expect 100% IT uptime, today we also expect to never be without real-time information on our operations. However, now that everyone has this timely internal info, it's no longer a competitive advantage. Good internal information is now a minimum requirement, insufficient for assuring success.