The most important element in a sales resume is metrics: sales figures, number of deals closed, revenue targets achieved and so on.
Ankit Mathur's resume, however, included none of these details, and that was worrisome to Ross Macpherson, president of Career Quest and an expert in advanced career strategies.
"What was needed was clarification on important details; metrics regarding his performance," says Macpherson. "Given he's in sales, and his performance measured on sales results, I needed to include some numbers, and his original resume didn't include any," he says.
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