Apple's Research and Development Spending
You might be surprised to find out that Apple spends significantly less than Microsoft on research and development, according to CNN.
Critics who say Apple lacks innovation have a new report to underscore their claims: The iGizmo maker barely cracks the top 50 list of corporate research and development spending.
Apple came in at No. 46 on the European Union's R&D spending report released this week, which ranked the top 2,000 global companies.More at CNN
I think it's very unwise to equate innovation with the total amount of money spent on research and development. Spending wisely in a targeted way is much better than wantonly throwing money around and hoping that something will turn up that will generate profits for a company.
Apple also has a different product lineup than those of Microsoft, Google or Samsung. So it doesn't make much sense to directly compare Apple's research and development spending with those other companies. It's really the old apples and oranges (no pun intended) thing when you look at each of these companies.
Pages 5 Review
ReadWrite has an interesting look at Pages 5.
People with complex business needs might be disappointed with the new Pages. However, those of us who want a simple word processor with a basic set of very powerful tools could end up being Pages fans. Having the ability to access the documents on multiple platforms through a browser is a real win.
I am often a hard-to-please Apple critic, but I like Pages 5. I think most people will. Unfortunately to get Pages to work across as many devices as it does, Apple had to give up some features. I think it was a positive trade off.More at ReadWrite
I don't generally use Pages as I work mostly in my web browser. But I can see it's appeal for those who don't need Microsoft Word or other more complex word processing tools.
You should know though that Apple will be adding back some features that were removed in Pages and the rest of iWork in the recent update. That should please the Pages users who were missing them in Pages 5.
Tim Cook Reminds Apple Employees About Code of Conduct
9to5Mac is reporting that Tim Cook has given Apple employees a reminder about Apple's code of conduct.
Apple executives have reached out to employees today in a company wide email urging them to review Apple’s Business Conduct Policy, a document describing how employees should conduct themselves in and outside the company while representing Apple. An email from Apple’s SVP and General Counsel Bruce Sewell (below) was accompanied by a new version of the policy available to employees in iBooks format and a video from CEO Tim Cook discussing the policy.More at 9to5Mac
Hmm. It's quite interesting that Tim Cook did this. Did something happen inside Apple that prodded him into this? We may never know, but it certainly seems odd that it has been done so publicly. I wonder if Apple is acting to protect itself from the fallout of some internal situation that happened recently.
What's your take on all this? Tell me in the comments below.