Tim Cook, Craig Federighi, and Jony Ive discuss Apple's business strategy

Today in Apple: Apple executives share thoughts about their company. Plus: iOS users are upgrading to iOS 7 at a rapid rate

Apple Executives Discuss Strategy

Business Week has a long article that includes comments by Apple executives Tim Cook, Craig Federighi, and Jony Ive. Much is covered in the article, including their thoughts about Apple's competitors, why Apple doesn't worry about market share, and what drives development of Apple products.

Apple’s doomed.

This is what you hear and read. Sure, it was a hell of a run—iPhone, iPad, all that—but it’s about to end, and fast.

None of this rattles Tim Cook. When asked about the rise of low-cost manufacturers, he’s equally even-tempered. “It happens in every market I’ve seen,” he says. “It happens in all consumer electronics, from cameras to PCs to tablets to phones to—in the old world—VCRs and DVDs. I can’t think of a single consumer electronics market it doesn’t happen in.”

The line against Apple is that its pace of innovation is off, but Ive and Federighi dismiss that. The two are keen to point out not just new features, but also the deep layers of integration that went into each one. Of the 5S’s fingerprint scanner, Ive says, “there are so many problems that had to be solved to enable one big idea.” Without mentioning competitors (Samsung), it’s clear the two executives think some of what passes for innovation is illusory at best. “We didn’t start opportunistically with 10 bits of technology that we could try to find a use for to add to our features list,” Ive says.

Federighi jumps in: “New? New is easy. Right is hard.”

More at Business Week

It's fascinating to note how Apple has avoided listening to the pundits and market analysts in organizing its business and creating its products. The company just rolls on, totally focused on creating products that it believes will make the lives of its customers better.

This is amazing considering the gigantic Apple echo chamber that exists in the media that is constantly predicting the company's doom. And the media is filled with know-it-all pundits that nitpick every single thing Apple does ad nauseam (I've been guilty of it myself).

USA Today Interviews Jony Ive and Craig Federighi

USA Today has an interesting interview with Apple design guru Jony Ive and software engineering VP Craig Federighi. The two men seem to have a congenial partnership that has so far served Apple very well in the development of iOS 7.

The interview also covers the company's approach to design and product building, as well as a reassurance by Ive that the company has not changed its philosophy after the loss of Steve Jobs.

When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn't need physical buttons, they understood the benefits," says Ive. "So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way."

Federighi says iOS 7's new look is inextricably linked with technological advances.

"This is the first post-Retina (Display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched)," he says. "Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that's this precise, there's nowhere to hide. So we wanted a clear typography."

Ive jumps in. "Yes, we wanted to defer to the content, and just get out of the way."

Mention Jobs and there's a noticeable hush. His spirit is inescapable here. But while there's reverence in the air, it's clear that the current leadership feels Apple can and does exist outside of that outsized shadow.

"I've been here for years, and the way we're working is the same," says Ive. "Nothing's changed in terms of that. We're trying to solve problems in terms of future products that are incredibly complex, whose resolutions have no precedent."

More at USA Today

Ive also tantalizes the reader with this quote:

I would love, love, love to show you what we are working on now, but I'd lose my job," Ive says with an impish grin.

What I wouldn't give to have a peek inside the lab where Ive works his magic. I don't think I'm alone in that desire either. I guess we'll all just have to wait and see to find out what Ive has cooking in his workshop.

iOS 7 Adoption Rate

Speaking of iOS 7, Fortune is reporting that 29% of iOS users had upgraded to iOS 7 within sixteen hours of its release. Wow. Compare that with how long it takes people to upgrade to a new release of Android.

As of 1 p.m. Eastern Wednesday, when Apple released its new operating system, the previous version was running on 93% of the iPhones, iPads and iPod touches still in use.

Sixteen hours later, 29.25% of those devices were running iOS 7.

More at Fortune

The number is based on a widget from a mobile tracking company called Mixpanel. You can see the updated number for yourself on the mixpanel site. As I write this it's around 35%.

What's your take on all this? Tell me in the comments below.

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