Did the Media Misquote Woz?
Apple founder Steve Wozniak is claiming that the media misquoted him and distorted his comments to make it appear that he had criticized Apple's new iPad, according to A New Domain.
I never criticized the new iPads. I think they are fine. I don’t think you have a choice between iPad models so that’s just saying that the iPad is good … that’s a very different statement (and contrary to the implication) that, if I chose not to upgrade now, less than a year after my last upgrade, then I, Woz, am saying that the new Apple iPad is bad.”
I’m sure I even started this interview, before a single question, (by) telling them that this was my feeling and experience with (UK) press but … I’d answer questions and be honest (in the interview) anyway. Some of the headlines (I saw as a result of that first interview) were very wrong — saying that I did not like the new iPad or (that I) didn’t think highly of it … though the headlines on the (UK and other) articles … make such a determination sound correct at first glance.”
I don’t buy every Apple upgrade. I love my iPad and I use it a lot … but the new one wasn’t enough of a critical change to get my money. I did not upgrade to the retina iPad back when. But when the retina iPad went to 128 GB of SSD, I did upgrade … because that helped me. By the way, I did upgrade to the new MacBook Pro. I ordered mine online. It’s a tiny thing but the upgrade from three quarters of a TB to 1TB of SSD made the difference for me. Once, I had a MacBook Pro with many tens of gigabytes available get bricked by some upgrade … (all) because it didn’t have enough spare storage room. So I don’t want to be close to full on (storage, ever).”More at A New Domain
It doesn't surprise me to read that the media apparently distorted Wozniak's comments. Any controversial story related to Apple is bound to get a lot of page views, and thus generate ad revenue for the publication that runs them. It's a rather sad commentary on media ethics standards.
Apple's Cool New iPad Ad
Forbes is reporting that Apple is cool again after releasing its new iPad ad. I'm sure that Tim Cook is relieved that the ad passed Forbes' coolness test.
Watch the ad below to see what impressed Forbes.
Apple broke a new ad for the iPad Air last week, which is an absolute gem. It already has more than 1 million views on You Tube.
The spot, called “Pencil”, is beautifully written and art directed. It has Bryan Cranston, Walter White of “Breaking Bad”, the hottest actor on the planet, doing the voice-over. And it has a killer demo to visualize just how thin the new iPad is.
For most of this 60-second ad, this cleverly photographed commercial focuses on that classic tool of artists, writers and composers – the everyday No. 2 yellow pencil. Cranston goes on about how this simple object can be a powerful tool that transforms how we work and share, as the camera zooms in on a pencil sitting horizontally against various backdrops. That is, until the big reveal – a hand comes in the last couple of seconds to pull something obscured by the pencil – Apple’s new iPad Air.More at Forbes
Five Great Features in OS X Mavericks
AllThingsD has an overview of five great features in OS X Mavericks.
Big cats are out. Big waves are in.
I’m referring, of course, to Mavericks OS X, the new operating system for Mac computers. It’s Apple’s 10th OS X operating system and it’s the first one in many years without a large-feline moniker, named instead after famously formidable surfing waves off the coast of California.
More notably, Mavericks — or OS X 10.9 — is free for Mac users to download. In fact, there’s a lot of free software being thrown out there by Apple. (The hardware will still cost you plenty.)
Since the OS is a free upgrade, this column is not about whether the upgrade is “worth it.” Instead, I’ve focused on a handful of key features that consumers can expect with Mavericks. Some of them are useful. Others feel obvious, because, in some cases, Apple is playing catch-up.
1. Battery Optimization
2. Finder Tabs and Tags
3. Shared Links in Safari
4. iCloud Keychain
5. Multiple DisplaysMore at AllThingsD
I mostly agree with the list, but I think that automatic app updates should probably have been included as well. I always hated having to update applications manually, and OS X Mavericks has removed that distasteful chore.
What's your take on all this? Tell me in the comments below.