Sometimes it takes an outsider to drive a storied tech company through a major transformation. Not so when it comes to Xerox Corp. Xerox CEO Ursula Burns is steeped in the history and culture of the 107-year-old company, having joined Xerox as a mechanical engineering intern in the summer of 1980 then working her way up through a variety of roles.
But make no mistake about the transformation part. Burns isn't abandoning Xerox's well-established position in printing and copying. Instead, she's rapidly steering the company into a leading position as a provider of business process, IT and document outsourcing services - a set of offerings that already account for more than half the company's almost $23 billion in revenue.