This where the static page comes in. The static page could be a blog entry, a squeeze page or a sales page. In our case, that's going to be a squeeze page.
A future article will discuss the specifics of how to build a squeeze page. For now, we're just going to configure the settings. Go to Settings: Reading. In the Reading Settings panel, enable the Static Page radio button and choose a page to open as the home page.
Using WordPress, you can display a static page to anyone who visits your website.
Since I've already built an OptimizePress site, I've selected a page here. (These settings will change when we actually build a "squeeze page," which will make use of a Web signup form and an autoresponder.) Next, make sure you leave the Posts page option at "Select." This feature isn't used within OptimizePress.
To save your changes, click on the blue Save changes button at the bottom of the page. Your static page is now ready to go.
This article explained how to secure a WordPress blog and to download and configure an OptimizePress template. In the next article, you'll go further with your OptimizePress setup and build a squeeze page and a sales page, integrate an autoresponder and set up a basic blog.
Nathan Segal has been working as a freelance writer, photographer and artist for 14 years. He is based in British Columbia, Canada. Reach him via email or visit his website. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
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This story, "5 steps to enhance your WordPress online business site" was originally published by CIO.