Can math predict whether a movie will be a hit?

Japanese algorithm combines physics with marketing to predict hits or misses

Here's an interesting video that was published over the weekend. The folks over at DigInfo News talked with a Japanese professor (Akira Ishii), whose research group at the Tottori University Department of Engineering is "using a mathematical model to investigate how movies and music exhibit the 'hit' phenomenon."

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According to DigInfo News, the group discovered that for 25 movies, its forecasts from audiences "matched well with actual results, and that they were able to predict hits with high accuracy."

I'm hoping they made sure they adjusted for the Adam Sandler co-efficient of awfulness.

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

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