Speed up mobile app development with back-end as a service


Become An Insider

Sign up now and get free access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content from the best tech brands on the Internet: CIO, CSO, Computerworld, InfoWorld, IT World and Network World Learn more.

BaaS offers standard features to drop into your apps, so your developers can spend their time on the most strategic pieces.

Johnson & Johnson, the consumer packaged-goods giant, recently hired Jeff Mathers as director of mobility. He's charged with accelerating the development and deployment of mobile apps for all lines of business at the company.

With a job like that, it's clear he's not going to be building just one or two apps. Instead, he'll be jumping into a new trend among leading-edge companies: Building scores of mobile apps, many designed to be used for short periods -- days or months -- rather than indefinitely.

When mobile app development often takes a minimum of six months, how can companies afford to build apps that are to be used for so little time? Some, like Johnson & Johnson (J&J), are experimenting with offerings known as back-end as a service (BaaS), designed to take care of the humdrum capabilities required for most apps so that internal developers can focus instead on the user interface and experience.

To continue reading, please begin the free registration process or sign in to your Insider account by entering your email address:
What’s wrong? The new clean desk test
View Comments
You Might Like
Join the discussion
Be the first to comment on this article. Our Commenting Policies