Cameras recognize gender, age via faces for sales purposes

Japanese technology tracks repeat customers for sales strategies

Facial recognition technologies have been used for years to help law enforcement authorities track down suspected criminal activity - now the same technology is being used by retailers to help sell you more stuff.

FacialSales590.jpg
Check out this video from DigInfo News, in which NEC is showing off its technology that can estimate a customer's gender, age and how often they visit a store via facial recognition.

Basically, if a store can determine that people of similar genders or age are in a store at a specific time, they could aim their sales to appeal to those demographics during those time periods. I suppose if a system could see that a repeat customer was in a store, they could lead a sales person to go after that customer versus someone who's in a store for the first time (or vice versa).

Interesting stuff, apart from the Big Brother-ishness of the system.

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

Watch some more cool videos: Science Monday #1: Why it's dark at night BBC gives Doctor Who fans an Amy/Rory postscript The best remote-control car chase ever Science Monday: Origins of Quantum Mechanics in under 5 minutes Motion-copy robot can mimic painting brush strokes

Top 10 Hot Internet of Things Startups
Join the discussion
Be the first to comment on this article. Our Commenting Policies