Winning the Internet today is Air New Zealand, which has teamed up with makers of The Hobbit movie (coming in December!) to create an airline safety video featuring characters from Middle Earth (not everyone can fly on the wings of a giant eagle).
The video includes cameos from Lord of the Rings director (and Hobbit director) Peter Jackson, as well as a CGI Gollum.
Not only do I want to visit New Zealand to view some of the locations used in the film, but now I want to fly this airline. Love the line at the end: "Fly, you fools!" EPIC.
Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.