Coming off Monday's keynote address at the Apple Worldwide Developer Conference, Apple has posted two additional videos to make the Apple faithful drool with anticipation.
First up is another video for the latest MacBook Pro, featuring a retina display.
Next up we get a video describing the new features in the Mac OS X ("Mountain Lion") update, coming in July:
I'm sure we'll see even more ads in the next few days as Apple ramps up its hype.
Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.