Facebook would Like to Poke you with real-time targeted ads

Facebook Exchange will tag users with cookies so advertisers can bid to send targeted ads back to their Facebook pages.

Credit: flickr/BurnAway

Part of the advantage of Facebook Exchange for advertisers will be the real-time bidding for advertising that lets companies place ads almost immediately on user's pages. The example given by Bloomberg is that a user searching travel sites for a trip to Hawaii would soon see a promotion for Hawaiian hotels on Facebook.

Demand-Side Platform is the name for Facebook Exchange partners including TellApart, Triggit, Turn, DataXu and four other early adopters. TechCrunch offers a step-by-step explanation of FBX (Facebook Exchange), this time using a Ford Escape ad. The real-time nature of the tracking cookies and bids for display advertising could allow advertisers to suggest users turn on their TV to watch a sporting event and show them ads for jerseys for their favorite team.


this is *THE* massive revenue opportunity for facebook. mining its treasure trove of user data and retargeting ads outside of facebook to reach these users.

Nihal Mehta on techcrunch.com

they've got nearly infinite data on their subscribers, and they were just not using it to target ads? No wonder the ads weren't working...

Vitor Silva on bloomberg.com

I'd expect nothing less

Carl McGowan on digitaltrends.com

As an advertiser, I LOVE this. As a Facebook user, not crazy about it...

Web Marketing Hero on digitaltrends.com

Not new

The web is one big billboard just depends how smart you r whether u pay or not to pay for the ads

Tony Moore on digitaltrends.com

Google already does this except they don't require the advertiser to bid for that cookie.

Shravan Majithia on techcrunch.com

At least then the ads may have some relevance to ME! Not just random crap that I keep hiding!!

Ann Kilbride on digitaltrends.com

Shocked, shocked

It's not the display of the ad on Facebook, that might be problematic, it's the tracking and data collection that the third-party does.

Hans Peter Nielsen on techcrunch.com

I wouldn't be surprised if someone wanted to file a lawsuit over their privacy concerns.

David Smethie on bloomberg.com

Changing my interests to "Eating live baby bunnies." Try to sell that one.

tfcreate tfcreations on digitaltrends.com

No, you can't click a setting in Facebook to turn this off. If you find that creepier than usual, tell us why in a comment below.

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