Apple has published the fourth commercial in its celebrity ad series with the iPhone 4S (and the Siri personal assistant). This time, we get famed director Martin Scorcese sitting in a New York City cab talking with Siri and reshuffling his schedule, finding out where "Rick" currently is, and then checking the traffic.
The ad is certainly more light-hearted and amusing than the John Malkovich one (Seriously, I was worried about Siri in those), but it falls in line with the entire series - for fans who enjoy watching celebrities interact with products, it's a cute ad. Still, there's something interesting about an older man talking to a machine in the back of a cab that screams "creepy old guy!" to me - they probably cut out the scene where another cab pulls up alongside and you see a view of the guy just jabbering to nobody.
Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.
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