Movies come to life via iPad virtual reality app

Augmented reality lets you watch animated dinosaurs from a movie poster

The latest cool video from Aurasma showcases a promotion with Universal UK, in which iPad users can point their devices at a movie poster (celebrating some of Universal UK's new Blu-Ray DVDs), and the app will provide them with some animated virtual reality scenes. Check out this video, which showcases the animations from The Birds, Despicable Me and Jurassic Park:

I'm still not sure exactly what this will do for customers and sellers, but it's still very cool to watch.

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

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