Set to debut over this weekend during the college basketball tournament finals, this brilliant ad for CDW shows a company that can "win at everything", except their basketball rec league games. So they hire Charles Barkley to work in their IT department as a ringer, since they already get most of their IT from CDW.
Ever the pitchman, Barkley generates some great laughs, especially when he calls IT "it".
Thanks to the AdAge blog for finding this!
Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.