KISS frontman Gene Simmons, arguably the greatest marketing mind in rock history, tells the website Industry Gamers that the legendary band soon may be teaming up with Angry Birds, only the most downloaded multi-platform game of all time.
Here's the money quote from his interview with Industry Gamers:
"[W]hile the gaming world is waiting for the KISS games that are going to explode, we’re busy taking the brand to places where no band has gone before. So Hello Kitty is one of the biggest brands on planet Earth. Now there’s KISS Hello Kitty, which we’ve already launched in 90 countries. We’re talking with Angry Birds, KISS and Angry Birds, which will become a deal. The KISS and the Archie world have now teamed up and the first issues of KISS Archie comic books hits the world this month. KISS golf courses are starting in Las Vegas right across from the Hard Rock. That opens in January. It’s just endless what we can do, but we only do things when it’s right. Just because there are games, and just because there’s this or that out there, unless the deal is right and unless the content is exciting to our fans, we don’t do it."
A KISS golf course? Well, OK, why not? Look at some of the other things for which KISS has granted merchandising licenses:
* Action figures
* Comic books
* Condoms ("Hang on, baby, while I slip on this official KISS condom. Because if Gene and the band are about anything, it's practicing safe sex! And merchandising.")
* Beauty, shampoo and fragrance products
* Cremation urns (including pet cremation urns)
* Platinum Visa card
* Zippo lighters
* KISS wine
* Drink coasters
* KISS Mr. Potato Heads
* Wall murals
* Football jerseys
* KISS Army flasks
* A drinking game (which, in my opinion, probably should come with KISS condoms)
Still, I defy anyone to say they saw the Angry Birds thing coming.
(Related yet irrelevant side note: I've probably watched a single episode of "Gene Simmons Family Jewels" in my life, but the one I saw included some invaluable advice from Gene. His son's band was getting ready to play its first gig, and the kids were nervous. Gene offered the following words of wisdom that will be familiar to seasoned performing musicians: 1) Do not stop playing if you mess up (I know, a no-brainer, but still), and 2) If you do hit a bad note or chord, act like you not only meant to do it, but that it's the greatest note or chord ever. It's excellent advice.)